WANDERLUST VISION

We developed the Art Direction and Content Production for the Polartec APEX Awards, a platform showcasing brands that work with Polartec technology, such as Satisfy, Millet, Santini, Aritzia, and more. The overarching theme of the campaign was the concept of inside and iutside: the goal was to bring the outdoor into the indoor, recreating small environmental ecosystems connected to each garment and experienced by those who wear them.

The project involved multiple set designs, photographed by Mattia Greghi, while the video production was managed internally. Collaborating with a large multidisciplinary team, we created tailored and distinctive content for each awarded brand, ensuring a coherent yet diverse visual language across the entire project.