For Marino, the artisanal workshop led by Walter Balzarotti on the beaches of Cervia, we developed a complete rebranding, creating a modern and recognizable visual identity.
The project includes a custom lettering inspired by traditional Italian culinary typography, paired with a visual language based on primary geometric shapes - squares, rectangles, and triangles - that simplify and echo the forms of the lettering, transforming them into a visual alphabet that engages the customer in the creative process. This style, both classic and contemporary, was applied across stationery, uniforms, and packaging, with unique details such as a custom opening for the panettone boxes referencing the brand’s icon, resulting in a coherent and versatile brand image.
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2024
[ Marino ]
Brand and Visual Identity
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