We developed the Art Direction and Content Production for the project, collaborating with photographer Florence Pernet, while video content was curated by our internal team.
The collaboration brings together two icons of the Italian landscape, each expressing excellence in its own field. On one side, the functional design of K-Way Le Vrai; on the other, the prestige and tradition of the most beautiful race in the world. A dialogue between style and heritage, where objects become central elements throughout the journey.
002
2025
[ KWAY - 1000 Miglia ]
Art Direction and Content Production
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