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[ Keinemusik x Clarks ] Product Development and Visual Identity
2024

[ About ]

On the occasion of Keinemusik’s show in New York, we created a limited edition of custom Wallabee shoes.


The design incorporates a KM visual signature inspired by the New York Yankees, combined with playful bead details. The laces feature beads spelling out “New York” and “Keinemusik” in colorful variations,

while a custom pendant echoes the cloud shape and lines of Keinemusik’s iconic logo. The result is a distinctive product identity that merges music culture, local references, and craftsmanship into a single, recognizable object. The result is a distinctive product identity that merges music culture, local references, and craftsmanship into a single, recognizable object.