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[ Habitat ] Product Development & Visual Design
2024

[ About ]

HABITAT is a project born from the long-standing relationship between Wanderlust Vision and Polartec, built over time through the continuous use, testing and exploration of Polartec’s textile technologies.

For Wanderlust Vision’s annual team building, Polartec invited the studio to take this relationship a step further, giving the team the opportunity to develop both the graphic and structural design of a small capsule collection composed of three pieces: a vest, a longsleeve and shorts.

Wanderlust Vision conceived Habitat as a broader concept rather than a simple product collaboration. An habitat is understood as a living system: a collective organism where each individual element plays a precise role, much like an anthill or an orchestra. Strength is found in the group, yet every single component retains its own identity, dedication and function. In the same way, a group of people can be considered an habitat - and for Wanderlust Vision, collaboration, exchange and contamination between individuals have always been essential tools to generate meaning and communicate ideas.

Habitat