In collaboration with Flowe, Wanderlust Vision opened 2023 with a three-day immersive experience celebrating the brand’s multidisciplinary approach. Bringing together a community driven by curiosity and a shared passion for the outdoors, the project unfolded at over 3,000 meters on Mont Blanc, blending exploration, creativity, and reflection.
The experience combined hiking, talks, workshops, and live performances, including a DJ set by Klaus set against the alpine landscape, guided mountain walks with an expert, and a paper-craft workshop focused on traditional printing and binding techniques to create a travel journal.
For the event communication, Wanderlust Vision developed a series of illustrations inspired by the crystals of Mont Blanc featured in the Skyway Monte Bianco exhibition. In parallel, a T-shirt was designed, referencing the crystalline cuts and the way light filters through snow, translating the mountain’s natural elements into a graphic and wearable form.
The musical performance was documented through a video that combined traditional footage with thermal camera recordings, capturing the contrast between the warmth of the human body and the extreme temperatures at high altitude, and translating the environmental conditions of the mountain into a visual layer of the narrative.
