For the repositioning of former Virgin Records into EMI Records, we developed the visual identity.
Building on the legacy of the iconic EMI label, we redesigned the logo while preserving its original essence and created a complete identity system spanning both offline and online applications.
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The identity was brought to life during Music Design Week 2024 in Milan through a limited-edition fanzine, alongside visuals and materials including T-shirts, postcards, posters, and custom packaging.
[ About ]
For the repositioning of the former Virgin Records into EMI Records, we developed the visual identity. Building on the legacy of the iconic EMI label, we redesigned the logo while preserving its original essence and created a complete identity system spanning both offline and online applications.
The identity was brought to life during Music Design Week 2024 in Milan through a limited-edition fanzine, alongside visuals and materials including T-shirts, postcards, posters, and custom packaging.