We crafted the new brand identity for Da Lucio, one of Italy’s most innovative restaurants, which earned its first Michelin star in 2025. Founded by chef Jacopo Ticchi, the restaurant relocated in 2024 to a stunning location in the middle of the sea in Rimini.
For this new chapter, we drew inspiration from the dry-aging technique, creating a hook motif connected to fishing and dry-aging. This led to the development of a complete identity system, including a hand-drawn logotype, typography, color palette, a custom-designed pattern, and offline applications such as menus, merchandise, and outdoor signage.
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2024
[ Da Lucio ]
Brand and Visual Identity
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