We developed a 360° campaign for Audi, centered on art and cultural locations.
The project unfolded across multiple outputs, from the design and production of the Cristallo 3L Jacket to a curated editorial book documenting the journey, and culminating in a DJ set and live performance in Cortina.
002
2021
[ Cortina by Audi ]
Event Production and Art Direction
[ About ]
Named after Mount Cristallo—the iconic peak overlooking Cortina—the jacket was conceived as a protective shell, ready for any condition, enveloping the wearer. Performance, protection, and aesthetics converge in the garment, reflecting Audi’s core values, and making the Cristallo Jacket one of Wanderlust Vision’s iconic, project-driven pieces.
[ About ]
A limited edition vinyl complemented the campaign, featuring oleographic paper that evokes the reflections of light on snow, while the record itself mirrors the dynamism of the project. The editorial book captures the full experience, highlighting behind-the-scenes work and the creative processes that shaped the campaign.
The live performance marked a key moment: developed with light designer Jacopo Ricci, the DJ set placed lighting at the center of the experience, referencing Audi’s leadership in automotive lighting. Sound, light, and place merged into an immersive, avant-garde environment, closing the campaign as a multi-sensory exploration of art, design, and technology.
