We curated the full Art Direction and Production for The Lowell Collection project by Dr. Martens, shaping a visual language that highlights the craftsmanship behind the line, with a dedicated content production, a specific product curation and the PR event organization.
Alongside the shoot, we developed a series of physical outputs, including a limited edition fanzine (50 copies), a tote bag, and a set of vintage T-shirts by Cocci, reworked and customized for the project. The fanzine was conceived as an editorial extension of the campaign: each copy hand-bound with metal fasteners and finished with a custom stamp to manually print the logo on the cover. The paper selection — Colorplan Factory Yellow, Fedrigoni Old Mill, and Colorplan Candy Pink — translates the brand’s key values into tactile form: iconicity, craftsmanship, and innovation.
The project culminated in an intimate lunch experience at Sandì, designed as a moment to present and celebrate the project within a curated setting.
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2026
[ Dr. Martens - Lowell Campaign ]
Visual Identity & Content Production
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