Sharing a passion for the outdoors, we invited Korean designer Jeong Li to reinterpret some of his clothing pieces using Majocchi fabrics and Wanderlust Vision brand elements. The collaboration became both a creative experiment and a story, captured through a photoshoot that showcased the garments and an in-depth interview exploring his inspirations and mindset.
Wanderlust Vision’s approach is rooted in connection and experimentation - bringing together people and projects who share values like creativity, aesthetics, travel, and a love for the outdoors. Working with Jeong Li, we offered the opportunity to blend our hands-on experience with his design vision, using Majocchi textiles - familiar to Wanderlust from many of our own products - to co-create clothing pieces that unite thought and craftsmanship.
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2023
[ Jeong-Li ]
Product Development and Content Production
[ About ]
[ About ]
We involved Agostino Giorgio Chiarucci and Sofia Rainer in a journey of exploration across Peru and Bolivia, entrusting them with a selection of jackets designed by Wanderlust Vision to be tested in real outdoor conditions. Shifting the focus from performance to experience, the project explored the relationship between movement, environment, and memory. Testing the garments across changing landscapes and altitudes allowed the product to be observed in authentic situations, turning travel into a tool for validation, storytelling, and inspiration.
